AWG Partner Network
AWG sets the standard. Vetted partners deliver the work.
AWG certifies two tiers of consulting firms, Certified Providers and Strategic Partners, who are accountable to the AWG framework on every engagement they take from us. Implementation, AI integration, automation and workforce transition support all happen through this network, not through AWG.
- Tiers
- Certified Provider and Strategic Partner
- Vetted against
- The partner principles of the AWG Standard
- Application review
- Within ten business days
- Verified at
- withawg.com/verify
Why partner with AWG
Certification is credibility, not just a listing.
AWG sells the rubric, the credential, and the introductions, never the implementation. That separation is the point: the body that refers you never competes for the work, so your engagement is yours alone. See why AWG stays independent
For an AWG partner, that means warm introductions to businesses that already know their gaps, and a published framework your clients can hold you to.
How it works
Get vetted once. Get matched again and again.
01
Apply and get vetted
Tell us about your practice. We review every applicant against the AWG Standard — conduct, disclosure, security, and workforce practices — before certifying.
02
Meet the AWG Standard
Once certified, you’re recognized as an AWG partner and held to a framework businesses can trust.
03
Get matched with businesses
We introduce you to businesses whose assessments fit your expertise: warm, scoped introductions, not cold outreach. You see the opportunity before you commit.
04
Deliver against the framework
Run the engagement using the AWG methodology, with a workforce-impact disclosure on recommendations that affect roles. Outcomes report back to AWG.
Tiers, criteria and fees
Two tiers. The same published terms for every firm.
AWG classifies engagement opportunities by scope, complexity, risk, and required expertise. Certified Providers are eligible for standard diagnostic, readiness, and implementation opportunities. Strategic Partners receive expanded eligibility for larger, more complex, sponsored, or high-risk engagements, subject to availability, qualifications, quality history, and SMB fit.
| Tier |  Certified Provider |  Strategic Partner |
|---|---|---|
| Position | Standard tier. The entry point to the network. | Higher tier. Everything in Certified Provider, and more. |
| Who it is for | AI implementation and consulting firms serving small and medium-sized businesses | Established firms taking on larger, more complex, sponsored, or high-risk engagements |
| Annual fee | $2,250 per year | $4,250 per year |
| Engagement fee | 7% of AWG-sourced engagements | 3% of AWG-sourced engagements |
| Introductions | Eligible for introductions once the Strategic Partner first-look window closes. | An exclusive first look at each opportunity, for roughly 24 to 48 hours. |
| You commit to |
|
|
| You receive |
|
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| Visibility | Recognized as an AWG Certified Provider, with a public verification record. | Featured partner placement, co-marketing with AWG, and higher weighting on introductions. |
| How to apply | Apply directly. No prior AWG credential is needed. | Expects active Certified Provider status first. |
| Certificate ID | Begins CP- | Begins SP- |
Application and review
- What the application covers
- Your firm profile, primary contacts, eligibility attestations, disclosure and insurance details, and client references.
- Review
- AWG reviews every application on its merits and follows up within ten business days.
- Term
- 12 months, renewed annually.
- After certification
- A certificate ID, a public verification record, badge and brand assets, and eligibility for introductions.
The standard you're held to
What certification actually means.
Partner status is a privilege, not a commercial badge. Every partner agrees to a defined standard of practice on every engagement: the same commitments that make AWG certification worth something to the businesses you serve.
- 1Act in the client’s best interestThe primary obligation on every engagement is to the client, not to any vendor, referral source, or commercial partner.
- 2No deceptive AI claimsNo overstating accuracy, capability, or maturity. No presenting aspirational vendor claims as proven outcomes.
- 3Name the workforce impactIdentify workforce impacts on every substantive engagement, distinguish automation from augmentation, and surface reskilling and transition options.
- 4Disclose relationships and risksDisclose vendor relationships and financial incentives, flag data and security risks, and recommend human oversight where it matters.
Checking whether a firm is an AWG partner
Ask the firm for its AWG certificate ID. Certified Provider IDs begin CP- and Strategic Partner IDs begin SP-. The record shows who holds the credential and whether it is in force today. A badge or a claim on a firm's own website is not proof.
Questions
Frequently asked
Do I need to be certified before applying?
No. The Certified Provider application is the starting point. You apply directly. Strategic Partner is the higher tier and expects active Certified Provider status first.
How are introductions generated?
Businesses complete the AWG assessment, so they already know where they stand and what they need. We match them to partners whose expertise, industry, and region fit, then introduce you. These are scoped, warm introductions, not cold lists.
What is the first-look window?
Strategic Partners get an exclusive first look at each opportunity for roughly 24 to 48 hours. Certified Providers become eligible for the same introductions after that window closes.
How long does the application take?
The application covers your firm profile, primary contacts, eligibility attestations, disclosure and insurance details, and references. AWG reviews every application on its merits and follows up within ten business days.
Will AWG compete with me for implementation work?
No. AWG is a public-benefit corporation that only sells the rubric, the credential, and the introductions. Implementation revenue flows to vetted partners, not to AWG, so we’re never bidding against you.
Founding Partner program
Apply to become an AWG Founding Partner
AWG is inviting a small initial group of consultants, agencies, and implementation firms to help establish the standard for responsible AI adoption among small and mid-sized businesses. Founding Partners apply through the Certified Provider application.
Ready to get certified?
Apply to become an AWG partner, or talk to us first to see if it's a fit. AWG reviews every application on its merits and follows up within ten business days.
Already a Certified Provider? Apply for Strategic Partner status