The AWG Marketplace Flywheel
We set the standard. Vetted partners deliver the work.
Any SMB takes the three-step AWG assessment at no cost. Earns AI Aware credential.
SMBs commit deeper — AI Aligned or AI Ambassador. Annual fee funds the standard and the network.
Free 30-min review call. AWG understands your scope and surfaces the right vetted partner.
AWG-endorsed Certified or Strategic Partner does the implementation work, accountable to the AWG framework.
Continuous Monitoring + partner outcome reports build the only longitudinal dataset on what AI adoption actually works for SMBs.
SMB Certification Journey
Complete the assessment. Earn the entry credential.
View tier →
Sign the workforce-impact pledge. On-chain credential.
View tier →
Public AI pledge, deeper monitoring, grants coordination.
View tier →AI Aware is free. AI Aligned and AI Ambassador are both $2,750 / year — Ambassador adds a public pledge and deeper engagement, not a higher price.
AWG PUBLIC-BENEFIT CORPORATION
Mission-Driven Marketplace
Our role
Operate the standard, the credentials, and the partner network. We don't deliver implementation — vetted partners do that. We're accountable for the rubric and the trust.
What AWG Operates
- Certification (Aware / Aligned / Ambassador)
- Endorsed Partner Network (Certified + Strategic)
- Matchmaking & Opportunity Board
- Continuous Monitoring & Annual Insight Reports
- Grants & Incentives Identification
Revenue from certification fees + partner subscriptions + per-lead fees scales the mission without consuming AWG bandwidth on per-client work.
The future of work isn't AI. It's Alignment.
About AWG
A marketplace flywheel for responsible AI
AWG sets the workforce-aligned AI standard, certifies SMBs against it, and matches them with a vetted partner network for implementation. We don't deliver the implementation work — vetted partners do that, accountable to the AWG framework.
Mission
To help small businesses not just survive, but thrive — making sure that when the AI wave hits, they're riding it, not drowning in it.
The Compact
AWG's assessment is free. In return, organizations earn a credential by committing to our framework — and when they need to implement, they work with partners who are accountable to that same framework.
The Capstone
AI Ambassador
Responsible AI Adoption