The AWG Marketplace Flywheel
We set the standard. Vetted partners deliver the work.
Any SMB takes the three-step AWG assessment at no cost. Earns AI Aware credential.
SMBs commit deeper: AI Aligned or AI Ambassador. Annual fee funds the standard and the network.
Have a free call with AWG to learn more about your results, discuss grounded recommendations, and your first practical steps. No jargon, no overwhelm.
If you choose to work with a partner, a vetted AWG partner, either a Certified Provider or a Strategic Partner, does the implementation work, accountable to the AWG framework.
Continuous Monitoring + partner outcome reports build the only longitudinal dataset on what AI adoption actually works for SMBs.
SMB Certification Journey
Complete the assessment. Earn the entry credential.
View level →
Sign the workforce-impact pledge. Publicly verifiable credential.
View level →
Public AI pledge, deeper monitoring, grants coordination.
View level →AI Aware is free. AI Aligned and AI Ambassador are both $1,500 / year.
AWG PUBLIC-BENEFIT CORPORATION
Mission-Driven Marketplace
Our role
Operate the standard, the credentials, and the partner network. We don't deliver implementation. Vetted partners do that. We're accountable for the rubric and the trust.
What AWG Operates
- Certification (Aware / Aligned / Ambassador)
- AWG Partner Network (Certified Provider + Strategic Partner)
- Partner Introductions & Opportunity Board
- Continuous Monitoring & Annual Insight Reports
- Grants & Incentives Identification
Revenue from certification fees + partner subscriptions + per-lead fees scales the mission without consuming AWG bandwidth on per-client work.
The future of work isn't AI. It's alignment.
About AWG
A marketplace flywheel for responsible AI
AWG sets the workforce-aligned AI standard, certifies SMBs against it, and matches them with a vetted partner network for implementation. We don't deliver the implementation work. Vetted partners do that, accountable to the AWG framework.
Mission
To help small businesses not just survive, but thrive — making sure that when the AI wave hits, they're riding it, not drowning in it.
The Compact
AWG's assessment is free. In return, organizations earn a credential by committing to our framework. And when they need to implement, they work with partners who are accountable to that same framework.
Want the full picture?
See the standard our model is built on, or read why AWG exists in the first place.