Certification Tiers
Three tiers, one workforce-aligned standard.
AI Aware is free. AI Aligned and AI Ambassador are both $1,500 per year. AWG runs the assessment, the credential, and the partner network. Vetted partners deliver the implementation work.
See the benefits and commitments at each tier
What's included
Deliverables at every level.
Each tier includes everything in the previous one, plus the additions below.
AI Aware
FREEEntry tier. Complete the three free AI assessments, name an executive as your AI Steward, adopt an AI use policy, and attend the executive training session.
AI Aligned
$1,500 / yearCommitment tier. File your AI Use Disclosure Report, build a basic Workforce Impact Plan, and promote AWG to your vendors and clients.
Everything in AI Aware, plus:
AI Ambassador
Public Advocate$1,500 / yearSame price as Aligned, deeper commitment. Stand up an Alignment Dividend Fund and prefer vendors and partnerships that carry AWG certification.
Everything in AI Aligned, plus:
What AWG does directly
Two AWG-delivered services bundled into your certification.
Implementation work happens with vetted partners. These two services stay with AWG; they're part of the certification fee.
Continuous Monitoring
Annual engagement that turns your data into specific, actionable recommendations: where you've moved, what's working, what to invest in next. The credential renewal rides on the back of it; the value is the insight.
- › Movement signal across the three pillars (year-over-year deltas)
- › Anonymized peer benchmarking by industry + region
- › 3-5 specific next-step recommendations grounded in the data
- › Visual-forward Annual Insight Report (PDF) within 14 days
Bundled into the $1,500/yr Aligned and Ambassador certification fee. Ambassador includes a mandatory mid-year check-in.
Grants & Incentives
AWG identifies federal and state grants, incentives, and credits that match your profile and surfaces them in your account. For Ambassador SMBs we go further: hand-picked opportunities and active coordination.
- › Automated identification feed (Aligned + Ambassador, bundled)
- › Active coordination on hand-picked opportunities (Ambassador, bundled)
- › Hands-on application + advocacy support (hourly add-on)
Identification is bundled into the certification fee. Hands-on application support is billed hourly.
Ready to start?
Take the free assessment, then book a free Assessment Review Call to talk through your results. No obligation to hire anyone.
Want to confirm a certified business? Use the verification lookup.
Benefits & commitments
What you commit to, and what you get back.
Every tier is a clear exchange. Here is exactly what each one asks of you and what it gives you in return.
Start free with AI Aware, then deepen your commitment as it makes sense. Each tier below lists exactly what you take on and what you receive.
AI Aware
FreeYour commitments
- Complete 3 free AI assessments (Environmental Impact, Leadership Awareness, Organizational Readiness)
- Name an executive as AI Steward
- Adopt an AI Use Policy
- Attend the free executive training session and Q&A (live, virtual by AWG)
- Employee communication
Your benefits
- Publicly displayable AI Aware certification badge
- Tools and templates (AI policies, communications, AI inventory, etc.)
- Executive training session and Q&A (live, virtual by AWG)
- Industry-specific AI newsletter
AI Aligned
$1,500 / yrYour commitments
- AI Use Disclosure Report
- Encourage employees to attend free AI awareness training (live, virtual by AWG)
- Promote AWG to vendors and clients
- Basic Workforce Impact Plan
Your benefits
- Publicly displayable AI Aligned certification badge
- AI awareness training for employees (live, virtual by AWG)
- Access to a searchable, filterable database of government and industry grants, discounts, and incentives
AI Ambassador
$1,500 / yrYour commitments
- Alignment Dividend Fund (6-month planning, then implementation)
- Prefer vendors and partnerships with AWG certification
Your benefits
- Publicly displayable AI Ambassador certification badge
- AWG support applying for government and industry grants, discounts, and incentives